Tiffany Eng is a recent UBC Graduate who completed a double major in Sociology and Psychology, and currently works as a Research Analyst. Sociology has provided Tiffany with the necessary skills to succeed at her job, as well as gave her the ability to grapple with complex problems in both her personal and professional life.

Graduation: May 2017

Minor/Major: Double Major in Psychology/Sociology

What are you doing now or what are you planning on doing next?

Tiffany Eng: I’m working as a Research Analyst at Sentis, a market research firm in downtown Vancouver. Sentis is hired by private corporations and some branches of government to conduct quantitative and qualitative research. Because our client base is so varied, they come to us with all different types of questions. Some of my projects so far are: a focus group examining opinions on the ethics of food processing, a survey to measure public opinion on city infrastructure, and a mixed methods project investigating user satisfaction with a social welfare program. I appreciate that the work is mentally challenging; I anticipate problems and am constantly improving my knowledge of research methods. I also welcome the opportunity to learn a lot about many different industries. (Standing desks and Friday beers at work are other perks!)

How has sociology helped you get there?

TE: Every day I use Sociology at work. The Sociology department at UBC offers great methods courses, which was a huge reason as to why I was hired. My Sociology training has also given me soft skills that help me add value to my projects. I have a deeper understanding of social circumstances and macrostructures that might be colouring the way our subjects respond.

Beyond work, studying Sociology has helped me find my own answers to plethora of the questions that ’20-somethings’ ask themselves; “Who am I?” “Where do I belong?”, and more generally: “What’s the point?”. Sociological theory and Sociology in general can sometimes get the unfair assumption of being too abstract, but learning how to grapple with complex abstract problems has been professionally and personally invaluable to me.

Extracurriculars/activities outside of your studies:

TE: Skiing, hiking, running (marathons

Interests within Sociology

TE: Migration, Institutionalism.